Central City Shopping Mall

Client Information

Central City is a one-storey small scale mall in Semarang. The concept of the mall is fun and entertaining place for shopping. It is a project of Golden Flower Group.

Challenges

To develop a logo suitable with its business concept and target market, an icon that is easy to be remembered, easy to be seen when placed as signage at the building and can attract people's eyes from surrounding area. To develop its corporate collaterals and marketing collaterals for promotion purposes.

Solutions

A colorful logo taking 'balloon' as the main idea. We also designed the stationeries and flyers for the mall. To keep the logo appear in all designs, the material color are mainly in white with the balloons as watermark.