With vastly increasing of companies and brands online, internet has been a crowded place. Having a website which is not visible to the audiences is an unworthy investment for a business. It’s there but in the same time, it also not there. You have it, but nobody sees it. That’s why planning a strategy is necessary to directs the right audiences, let them interact and feel at home.
In order to run a successful online campaign, conceptual strategy and planning are required. It can’t be done in a day or two. Continual efforts and investment in research and technology are tailored to direct the campaign running in the right path.
We’d like to introduce a concept of our online marketing strategy. There are 3 core components in developing a successful online strategy. Refer to the following illustration.
The three components I mentioned are Business, Technology and Community. I’ll define them in further details.
Business is the first core who has the needs in building their corporates and brands. They’re not visible online to the customers and prospects and would love to be.
Next, this is where technology plays. It creates efficiency in communication. So, they call a web design company and started to research and design. Technology which I described here is general including concept, design and building interactivity to the target audiences.
Audiences or community are supposed to like the website and would love to come back again. Their experience bring loyalty to the business. It is the key performance of a successful online campaign and strengthen brand value.
An online campaign should apply those 3 components to optimize strategy. There is no doubt about it, how your website works have changed today. Lacking one of them will only make you realize that in the end, your website is not really exist and fail to bring in expected percentage in business growing.
The copyright of the article and its graphic/image of “3 Core Components of Successful Online Marketing Strategy” is owned by Wahidin Wong of Beegamax Creative. Permission to republish the articles in any print or online media must be granted by the author.