Photoshop Family Got A New Logo
Well, it is just 10 months since the latest Adobe Products’ rebranding which came out with the periodic table logos. Not really sure why they bring out another new logo. However, I’m thinking it will be a confusion on their consistency in branding, though it’s only for the Photoshop Family products, such as: Photoshop CS3, Photoshop CS3 Extended, Photoshop Lightroom, Photoshop Elements, Photoshop Album Starter Edition, and coming soon Photoshop Express.
I guess it is designed based on the Web 2.0 style. The logo shows a “P” (beside many other thoughts on its shape, like the iChat of Apple or a speech bubble), but it just look a bit out of their branding before.
These are words came out from the press:
To represent this rich family of products, Adobe is introducing the Photoshop visual logo. This logo will soon appear in all Photoshop-related marketing, so keep an eye out for it. The Photoshop logo on a product, service, or technology, represents the rich legacy, technical quality, and attention to detail that has made Photoshop the gold standard in digital imaging.
Here are the logo variations for different usage. However, it came with a note that the three-dimensional blue logo should be used whenever possible. Other versions shown should be limited to when space or background is an issue.
I saw pro and cons in some articles over the internet. Cons showed up much more frequently comparing to the pros on this new logo however.
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Wahidin Wong is an experienced online strategy consultant with more than 10 years involvement within the industry. Founder of Beegamax Creative, a creative design and online marketing strategy firm based in Jakarta, Indonesia. You can find his insights and design tips here in the ArtPlus.Get updated: Twitter • Facebook • LinkedIn
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