Archive for the ‘Web Marketing Strategy’ Category
Wednesday, July 22nd, 2009 |
Kita semua tahu Friendster, salah satu social networking pertama yang merajai dunia online saat itu. Semua orang berlomba-lomba untuk memiliki account supaya dapat berinteraksi dengan rekan-rekannya. Friendster merupakan salah satu pemicu hadirnya website social networking lainnya yang bahkan lebih canggih dengan feature-feature yang inovatif. Kita bisa lihat Facebook dan Twitter dengan jutaan pemakai di seluruh dunia yang meng-update status mereka setiap detik.
Hal ini tentu saja menjadi salah satu alasan yang mendorong pemakai tersebut memasuki dunia online. Bahkan beberapa orang tua yang saya kenal tidak pernah membayangkan internet sama sekali, sekarang memiliki account di Facebook dan belajar berinteraksi dengan keluarga dan teman-temannya. Betapa cepatnya informasi tentang diri kita yang dapat tersebar juga merupakan alasan utama ber-Facebook. Status yang kita update langsung dapat dibaca oleh rekan kita. (more…)
Posted in Business, Internet, Marketing, Web Marketing Strategy | No Comments »
Saturday, October 4th, 2008 |
SEO has been a must-do-stuff for website owner. But many people still confused about this, especially how to do the optimization. 90% of clients and prospects we met has asked about this. Questions varied from what is SEO to how to do it effectively.
SEO or Search Engine Optimization is essential especially when you bring the business to the internet. It is a way to make your website listed in the search engine results. Well, not just getting listed, but gets high ranking so it is easier to be found and recognized by internet user (or customers in business’ case).
You can pay to get listed, it’s faster but there’s risk as well because anyone can increase their keyword bid to kick you out. And also, it can be relatively expensive when we go to the pay-per-click system. (more…)
Posted in Internet, Web Marketing Strategy | 4 Comments »
Tuesday, March 25th, 2008 |
Marketing research is a process of gathering, recording and analyzing information in certain areas or locations. It includes research for customers, competitors and the overall people who lives in the target market.
In general, marketing research includes:
1. Market research
Very broad range of examinations including all aspects in the business environment. competitors, market structure, government regulations, trends, education, technology advances and other factors that make up the big impact to business environment.
2. Product research
Examine what products can be produced and launched base on the available technology.
3. Advertising research
Examine what type of ads will suit the market and attract people to look for the products. A pre-testing should be brought up to predicts market performance before developing the ads. There is also a research to calculate the effectiveness of the ads after its launch.
(more…)
Posted in Marketing, Web Marketing Strategy | 1 Comment »
Wednesday, February 28th, 2007 |
I’ve seen many websites are being abandoned after online. No marketing or any promotions are being approached to it. Some of them look outdated in terms of contents and graphical elements. Some of them stated ‘Copyright © 2002′ while it is in year 2007 already. And in the end, the website owners feel they are not giving much impacts to the business and think they don’t worth to spend a dime for.
Well, they did tickle my nerve a bit though. In individualistic point of view, they’re not my websites, so basically they’re not something I should mind or care anyway. But in broader thoughts, it is something I can give my hands on. Probably some tips would be good to help out.
(more…)
Posted in Business, Web Marketing Strategy | No Comments »
Monday, December 18th, 2006 |
Some website owner will think that after creating a website, there won’t be anything more to do and just let the website run by its own. This idea is totally wrong!
A website is actually like a store in offline world. When you buy or rent a store, added the furniture to display the products, it is not just stop there, you need to advertise your store/products/company to the appropriate newspapers, magazines or other promotional tools like brochures, flyers, etc.
In the online case, it is very important to keep updating and improving it to attract visitor, boost revenue, grows the business and do the necessary marketing adjustment.
(more…)
Posted in Business, Web Design, Web Marketing Strategy | No Comments »
