Have a read about our Founder and Creative Director’s quote regarding social media in marketing at The Jakarta Post : http://www.thejakartapost.com/news/2010/09/27/to-‘check-in’-or-not-‘check-in’-that’s-foursquare-question.html
Every seconds, people is having their words out through discussion boards, blogs and social medias. They spend a few hours each day getting in touch with their friends, family or even strangers sharing some interesting topics. A lot of discussions are raised regarding products or brands they find interesting to talk about, either good or bad conversation.
Brand monitoring is an essential task for companies. It is happening when people talked about our brands, it is always behind our backs and chances to find out about it, is very low or impossible at all. (more…)
Love makes the world go round. Internet makes the world go flat. Customers make the business go live.
Trying to build a good brand is not easy. Some rely on the offline marketing like, advertising, events, road shows, etc. which will cost a couple of pocketful of diamonds. As the web technology grows, we have another media to market our products. However, one of the marketing focuses is about getting new customers or maintaining the available ones.
What I want to show here is 5 steps of web visitor conversion. From general – not so care about your brand – visitor to loyal customer which can be your brand evangelist and your marketer. If you are a marketing guy, you would’ve noticed that viral marketing is a very effective tool. (more…)
Have you ever imagine to have unlimited marketer everywhere? There are 2 types of marketer I’d like to define, inbound and outbound marketer.
All the company’s employees are inbound marketers. The company should increase their sense of belonging, motivate them and build product quality seriously, so they love it and proud to talk about it. (more…)
Ada pendapat yang mengatakan bahwa blog hanyalah sebuah trend sesaat. Pendapat ini didukung dengan berbagai data statistik dari berbagai resource seperti Blogspot, Wordpress dan sebagainya. Apabila kita lihat data-data tersebut, memang menunjukkan grafik penurunan. Tapi apabila kita telaah lebih jauh, data-data tersebut diambil dari berbagai media blogging gratis yang kebanyakan dipakai untuk menulis jurnal atau buku harian pribadi. Jurnal ini sekarang berpindah ke berbagai social media lainnya seperti Facebook dan Twitter. Saya lebih suka mengatakan pemakaiannya sekarang ter-filter dari pada trend sesaat. (more…)
Judul diatas sering ditanyakan pada saya dalam berbagai meeting dan session konsultasi dengan klien. Bagi sebagian orang, internet masih merupakan hal yang baru sehingga menimbulkan keraguan dalam menerapkan pemasaran dan strategi online.
Television still the way to reach mass market, but new media fast-rising, say marketing execs merupakan judul Interview ABS-CBN News dengan Hermawan Kertajaya (President of The World Marketing Association). Isi interview ini menarik untuk dibaca sebagai perbandingan dalam memasuki dunia marketing online.
Televisi dan berbagai media konvensional memang masih merupakan lahan yang subur untuk membangun image, memasarkan produk dan sarana promosi. Sampai sekarang, televisi sendiri masih memiliki penetrasi 90% untuk pasar Asia. Media online hanya mampu mendapatkan 10% dari volume pasar yang ada. (more…)
Marketing and promotion are essential for consumer brand. We can find their consistent approach to various medias from a simple flyers, print ads, TV commercial to events or roadshows in a frequent timing. These conventional approaches are targeted to relevant consumers a brand try to sell the products to. Since it has been hardly pushed, It can be seen at newspapers, magazines, TV, billboards on the side of crowded streets. Though it can be seen ‘everywhere’ offline (noticed or unnoticed) but however, it can’t be seen anytime when a customer needs such information.
Another indication is, many people in this digital age prefers to reach information online instead of reading newspapers and magazines. Most of them don’t even have much time of watching TV. Living in a hectic work schedule has also helped changed the way people access information. Once we heard of some hot topics, we are not going to wait until newspaper updated the news and read it the day after. Turning on the TV to follow the news is almost impossible too, since we are in the office. What we can do is find the computer, open up the browser and go to the news portal to read or watch. (more…)
With vastly increasing of companies and brands online, internet has been a crowded place. Having a website which is not visible to the audiences is an unworthy investment for a business. It’s there but in the same time, it also not there. You have it, but nobody sees it. That’s why planning a strategy is necessary to directs the right audiences, let them interact and feel at home.
In order to run a successful online campaign, conceptual strategy and planning are required. It can’t be done in a day or two. Continual efforts and investment in research and technology are tailored to direct the campaign running in the right path. (more…)
Many companies have made their profile online these days. Not just companies, but the impact of internet technologies have also allowed any individual being online. From a blog to social media like Facebook Twitter and YouTube. Why I mentioned these are simply because internet has infected our daily life like virus. Most of us can’t even live without connecting online.
In Indonesia, we have experienced fast growth in active users, mostly by mobile users. Based on a survey by Internet World Statistic, internet users in Indonesia has grown to 1000% in the last eight years from year 2000 – 2008. I’m keen on getting the 2009 statistic research as I believe it should be the fastest compare to years before. And rest assured, this percentage will increase vastly in years to come. (more…)