Archive for the ‘Marketing’ Category
Friday, November 2nd, 2007 |
As the increasing numbers of clients we’re handling right now, it is time for us to implement a client management software in our website. We’ve tested some of these open source application and decided on using dotProject. The software didn’t come in handy anyway, we still need to do some code modification to suit our needs.
We are still testing it, thinking that there might be bugs or further modifications to the application we need to fix from time to time.
However, this implementation add one more valuable service to our clients. Work status is easier to be tracked now. As a web based application, it allow both our clients and us to check the work progress anytime and anywhere.
Posted in Marketing, What's Hot | 1 Comment »
Wednesday, October 3rd, 2007 |
Well, it is just 10 months since the latest Adobe Products’ rebranding which came out with the periodic table logos. Not really sure why they bring out another new logo. However, I’m thinking it will be a confusion on their consistency in branding, though it’s only for the Photoshop Family products, such as: Photoshop CS3, Photoshop CS3 Extended, Photoshop Lightroom, Photoshop Elements, Photoshop Album Starter Edition, and coming soon Photoshop Express.
I guess it is designed based on the Web 2.0 style. The logo shows a “P” (beside many other thoughts on its shape, like the iChat of Apple or a speech bubble), but it just look a bit out of their branding before. (more…)
Posted in General Design, Marketing | No Comments »
Tuesday, October 2nd, 2007 |
One of the personnel who has important role in business is the front office staff. Front office staff is the first person your customers, prospects or visitors will see and talk to. It includes Receptionist or clerk, Customer Service and Phone Operator. Why would I say it is important? Because it is the first person who meet customers, prospects, buyers ot even guests.
Let’s say there’s a prospects who call your company asking for a product he might want to buy. The purpose of this call is generally asking about product information, specifications and price. What would it be if your front officer don’t know how to answer their questions, not really sure about the specifications? I can guarantee that the prospects will definitely not going to buy your products.
Here is another example, one of your customers have a problem with the product (let’s say mobile phone) they purchased a while ago. The mobile phone has totally die after 1 week of purchase and he needs an assistance on the problem. So he called the customer service and tell her about it. What if your customer service answer something like this, “uh oh, I’m not really sure about it, I’ll get you to someone else”. Then she passed it to another girl which also answer almost exactly the same. Then she passed your phone (which is being hold for 5 minutes) to “technical support”. And after that, the technical guy would just recommend you to come to their support centre. What do you think about it. In the end your customer might get a solution to his problem, but I’m sure he has had a bad image on your customer service already. (more…)
Posted in Business, Marketing | No Comments »
Sunday, April 15th, 2007 |
Most people think that marketing and sales are the same. Well, they’re not. There’re significant differences in term of scopes and functions between them.
In the other side, there’s always a never ending argument among both professionals as to what is the difference between them. I would like to answer this questions briefly here. Hope this short article will be able to give better understanding on the definitions and differences.
(more…)
Posted in Business, Marketing | No Comments »
