Beegamax Creative Art Plus Blog - Marketing Communication Jakarta, Creative Communication Jakarta, Web Design Jakarta, Advertising, Graphic Design, Corporate Identity, Branding, Internet Marketing

Marketing research, a simple approach

Marketing research is a process of gathering, recording and analyzing information in certain areas or locations. It includes research for customers, competitors and the overall people who lives in the target market.

In general, marketing research includes:

1. Market research
Very broad range of examinations including all aspects in the business environment. competitors, market structure, government regulations, trends, education, technology advances and other factors that make up the big impact to business environment.

2. Product research
Examine what products can be produced and launched base on the available technology.

3. Advertising research
Examine what type of ads will suit the market and attract people to look for the products. A pre-testing should be brought up to predicts market performance before developing the ads. There is also a research to calculate the effectiveness of the ads after its launch.
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Posted in Marketing, Web Marketing | 1 Comment »

Never look at the clock when you’re with client

Just a suggestion for people who are in marketing or sales or anyone who needs to meet clients. Once the client notices that you are looking at the clock. They will generally ask if you’re in a hurry. The negative side is, it seems like that you are trying to tell the client that the meeting with them is not that important and you need to jump off the meeting.

You might have been late for another event, but actually being late for 15 or 20 minutes won’t kill you at all, but you’ll have clients that happy and appreciate your time for them. Yes, you might said, what if the client is not understanding and have taken too many hours of your time. Well, that’s why time management is important. Try to arrange so the time is not too close between meetings. Setting up a spare time of one or two hours should be enough.

This might be not too important suggestion, but give good impact in relationship with client.

Posted in Marketing | No Comments »

Bus Advertisements That Look Great

Bus advertising is there for a long time already. In Indonesia, It is used everywhere as well, but not as much as, and mostly just plain ordinary ads with a bit of text and graphics.

Putting some creative in doing the ads could really attract people looking at it. What’s the point of advertise it this expensive if only a small amount of people looking at it.

Here are some bus ads I’ve got by searching on the web. Pretty cool in term of creativity.

Smint - Kiss Me! (more…)

Posted in Advertising, Marketing | No Comments »

Client and Project Management Area

As the increasing numbers of clients we’re handling right now, it is time for us to implement a client management software in our website. We’ve tested some of these open source application and decided on using dotProject. The software didn’t come in handy anyway, we still need to do some code modification to suit our needs.

We are still testing it, thinking that there might be bugs or further modifications to the application we need to fix from time to time.

However, this implementation add one more valuable service to our clients. Work status is easier to be tracked now. As a web based application, it allow both our clients and us to check the work progress anytime and anywhere.

Posted in Marketing, What's Hot | 1 Comment »

Handvertising: Advertisers Looking at Your Skin in a New Way

I’ve just received an email from Mike Brown of Handvertising USA to feature their article in my blog. However, I found this is an interesting new way of advertising. They put a stamp of brand or logo in their skin or hand and I think it surely will attract surrounding people or friends. This type of advertisement may work pretty well in pubs, night clubs and discos.

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Posted in Advertising, Marketing | No Comments »

Photoshop Family Got A New Logo

Well, it is just 10 months since the latest Adobe Products’ rebranding which came out with the periodic table logos. Not really sure why they bring out another new logo. However, I’m thinking it will be a confusion on their consistency in branding, though it’s only for the Photoshop Family products, such as: Photoshop CS3, Photoshop CS3 Extended, Photoshop Lightroom, Photoshop Elements, Photoshop Album Starter Edition, and coming soon Photoshop Express.

I guess it is designed based on the Web 2.0 style. The logo shows a “P” (beside many other thoughts on its shape, like the iChat of Apple or a speech bubble), but it just look a bit out of their branding before. (more…)

Posted in General Design, Marketing | No Comments »

How Would Your Front Office Staff Be?

One of the personnel who has important role in business is the front office staff. Front office staff is the first person your customers, prospects or visitors will see and talk to. It includes Receptionist or clerk, Customer Service and Phone Operator. Why would I say it is important? Because it is the first person who meet customers, prospects, buyers ot even guests.

Let’s say there’s a prospects who call your company asking for a product he might want to buy. The purpose of this call is generally asking about product information, specifications and price. What would it be if your front officer don’t know how to answer their questions, not really sure about the specifications? I can guarantee that the prospects will definitely not going to buy your products.

Here is another example, one of your customers have a problem with the product (let’s say mobile phone) they purchased a while ago. The mobile phone has totally die after 1 week of purchase and he needs an assistance on the problem. So he called the customer service and tell her about it. What if your customer service answer something like this, “uh oh, I’m not really sure about it, I’ll get you to someone else”. Then she passed it to another girl which also answer almost exactly the same. Then she passed your phone (which is being hold for 5 minutes) to “technical support”. And after that, the technical guy would just recommend you to come to their support centre. What do you think about it. In the end your customer might get a solution to his problem, but I’m sure he has had a bad image on your customer service already. (more…)

Posted in Business, Marketing | No Comments »

Marketing Vs Sales - The Differences

Most people think that marketing and sales are the same. Well, they’re not. There’re significant differences in term of scopes and functions between them.

In the other side, there’s always a never ending argument among both professionals as to what is the difference between them. I would like to answer this questions briefly here. Hope this short article will be able to give better understanding on the definitions and differences.

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Posted in Business, Marketing | No Comments »