60 Creative Movie Posters
Friday, February 5th, 2010 |Every movies have posters for publicity and marketing purposes. I have came across many sites to collect these creative posters. Enjoy!
Archive for the ‘Marketing’ Category
Millions of People are Talking. Are You Listening?
Friday, February 5th, 2010 |Every seconds, people is having their words out through discussion boards, blogs and social medias. They spend a few hours each day getting in touch with their friends, family or even strangers sharing some interesting topics. A lot of discussions are raised regarding products or brands they find interesting to talk about, either good or bad conversation.
Brand monitoring is an essential task for companies. It is happening when people talked about our brands, it is always behind our backs and chances to find out about it, is very low or impossible at all. (more…)
5 Steps to Loyal Customer Conversion
Thursday, January 28th, 2010 |Love makes the world go round. Internet makes the world go flat. Customers make the business go live.
Trying to build a good brand is not easy. Some rely on the offline marketing like, advertising, events, road shows, etc. which will cost a couple of pocketful of diamonds. As the web technology grows, we have another media to market our products. However, one of the marketing focuses is about getting new customers or maintaining the available ones.
What I want to show here is 5 steps of web visitor conversion. From general – not so care about your brand – visitor to loyal customer which can be your brand evangelist and your marketer. If you are a marketing guy, you would’ve noticed that viral marketing is a very effective tool. (more…)
Everybody is Your Marketer
Monday, January 25th, 2010 |Have you ever imagine to have unlimited marketer everywhere? There are 2 types of marketer I’d like to define, inbound and outbound marketer.
All the company’s employees are inbound marketers. The company should increase their sense of belonging, motivate them and build product quality seriously, so they love it and proud to talk about it. (more…)
Maximize Your Website Value by Developing and Maintaining Online Marketing Strategy
Friday, October 2nd, 2009 |Many companies have made their profile online these days. Not just companies, but the impact of internet technologies have also allowed any individual being online. From a blog to social media like Facebook Twitter and YouTube. Why I mentioned these are simply because internet has infected our daily life like virus. Most of us can’t even live without connecting online.
In Indonesia, we have experienced fast growth in active users, mostly by mobile users. Based on a survey by Internet World Statistic, internet users in Indonesia has grown to 1000% in the last eight years from year 2000 – 2008. I’m keen on getting the 2009 statistic research as I believe it should be the fastest compare to years before. And rest assured, this percentage will increase vastly in years to come. (more…)
Online Social Media bagi Komunikasi Perusahaan
Wednesday, July 22nd, 2009 |Kita semua tahu Friendster, salah satu social networking pertama yang merajai dunia online saat itu. Semua orang berlomba-lomba untuk memiliki account supaya dapat berinteraksi dengan rekan-rekannya. Friendster merupakan salah satu pemicu hadirnya website social networking lainnya yang bahkan lebih canggih dengan feature-feature yang inovatif. Kita bisa lihat Facebook dan Twitter dengan jutaan pemakai di seluruh dunia yang meng-update status mereka setiap detik.
Hal ini tentu saja menjadi salah satu alasan yang mendorong pemakai tersebut memasuki dunia online. Bahkan beberapa orang tua yang saya kenal tidak pernah membayangkan internet sama sekali, sekarang memiliki account di Facebook dan belajar berinteraksi dengan keluarga dan teman-temannya. Betapa cepatnya informasi tentang diri kita yang dapat tersebar juga merupakan alasan utama ber-Facebook. Status yang kita update langsung dapat dibaca oleh rekan kita. (more…)
Marketing research, a simple approach
Tuesday, March 25th, 2008 |
Marketing research is a process of gathering, recording and analyzing information in certain areas or locations. It includes research for customers, competitors and the overall people who lives in the target market.
In general, marketing research includes:
1. Market research
Very broad range of examinations including all aspects in the business environment. competitors, market structure, government regulations, trends, education, technology advances and other factors that make up the big impact to business environment.
2. Product research
Examine what products can be produced and launched base on the available technology.
3. Advertising research
Examine what type of ads will suit the market and attract people to look for the products. A pre-testing should be brought up to predicts market performance before developing the ads. There is also a research to calculate the effectiveness of the ads after its launch.
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Never look at the clock when you’re with client
Saturday, January 5th, 2008 |
Just a suggestion for people who are in marketing or sales or anyone who needs to meet clients. Once the client notices that you are looking at the clock. They will generally ask if you’re in a hurry. The negative side is, it seems like that you are trying to tell the client that the meeting with them is not that important and you need to jump off the meeting.
You might have been late for another event, but actually being late for 15 or 20 minutes won’t kill you at all, but you’ll have clients that happy and appreciate your time for them. Yes, you might said, what if the client is not understanding and have taken too many hours of your time. Well, that’s why time management is important. Try to arrange so the time is not too close between meetings. Setting up a spare time of one or two hours should be enough.
This might be not too important suggestion, but give good impact in relationship with client.
Bus Advertisements That Look Great
Monday, November 5th, 2007 |Bus advertising is there for a long time already. In Indonesia, It is used everywhere as well, but not as much as, and mostly just plain ordinary ads with a bit of text and graphics.
Putting some creative in doing the ads could really attract people looking at it. What’s the point of advertise it this expensive if only a small amount of people looking at it.
Here are some bus ads I’ve got by searching on the web. Pretty cool in term of creativity.
Smint – Kiss Me! (more…)
