Have you ever imagine to have unlimited marketer everywhere? There are 2 types of marketer I’d like to define, inbound and outbound marketer.
All the company’s employees are inbound marketers. The company should increase their sense of belonging, motivate them and build product quality seriously, so they love it and proud to talk about it. (more…)
Judul diatas sering ditanyakan pada saya dalam berbagai meeting dan session konsultasi dengan klien. Bagi sebagian orang, internet masih merupakan hal yang baru sehingga menimbulkan keraguan dalam menerapkan pemasaran dan strategi online.
Television still the way to reach mass market, but new media fast-rising, say marketing execs merupakan judul Interview ABS-CBN News dengan Hermawan Kertajaya (President of The World Marketing Association). Isi interview ini menarik untuk dibaca sebagai perbandingan dalam memasuki dunia marketing online.
Televisi dan berbagai media konvensional memang masih merupakan lahan yang subur untuk membangun image, memasarkan produk dan sarana promosi. Sampai sekarang, televisi sendiri masih memiliki penetrasi 90% untuk pasar Asia. Media online hanya mampu mendapatkan 10% dari volume pasar yang ada. (more…)
With vastly increasing of companies and brands online, internet has been a crowded place. Having a website which is not visible to the audiences is an unworthy investment for a business. It’s there but in the same time, it also not there. You have it, but nobody sees it. That’s why planning a strategy is necessary to directs the right audiences, let them interact and feel at home.
In order to run a successful online campaign, conceptual strategy and planning are required. It can’t be done in a day or two. Continual efforts and investment in research and technology are tailored to direct the campaign running in the right path. (more…)
Kita semua tahu Friendster, salah satu social networking pertama yang merajai dunia online saat itu. Semua orang berlomba-lomba untuk memiliki account supaya dapat berinteraksi dengan rekan-rekannya. Friendster merupakan salah satu pemicu hadirnya website social networking lainnya yang bahkan lebih canggih dengan feature-feature yang inovatif. Kita bisa lihat Facebook dan Twitter dengan jutaan pemakai di seluruh dunia yang meng-update status mereka setiap detik.
Hal ini tentu saja menjadi salah satu alasan yang mendorong pemakai tersebut memasuki dunia online. Bahkan beberapa orang tua yang saya kenal tidak pernah membayangkan internet sama sekali, sekarang memiliki account di Facebook dan belajar berinteraksi dengan keluarga dan teman-temannya. Betapa cepatnya informasi tentang diri kita yang dapat tersebar juga merupakan alasan utama ber-Facebook. Status yang kita update langsung dapat dibaca oleh rekan kita. (more…)
We have moved to a new office. Actually the initiative to move has been in my mind since last year, but once looking at the stuffs we had at the office made us too lazy to start. But this time, I got to make it happen however. The area is too crowded and noisy already. From the daylight until midnight, there’s always someone or a couple of people knocking on doors, yelling here and there, cars and motorbike just parked ignorantly that sometimes I can’t even drive my car out or back in house. Even if I complaint the guy who blocked the door, the next day, they still put the vehicles there acting innocently just as no complaint has been made. I’m still wondering why those people like that. (more…)
One of the personnel who has important role in business is the front office staff. Front office staff is the first person your customers, prospects or visitors will see and talk to. It includes Receptionist or clerk, Customer Service and Phone Operator. Why would I say it is important? Because it is the first person who meet customers, prospects, buyers ot even guests.
Let’s say there’s a prospects who call your company asking for a product he might want to buy. The purpose of this call is generally asking about product information, specifications and price. What would it be if your front officer don’t know how to answer their questions, not really sure about the specifications? I can guarantee that the prospects will definitely not going to buy your products.
Here is another example, one of your customers have a problem with the product (let’s say mobile phone) they purchased a while ago. The mobile phone has totally die after 1 week of purchase and he needs an assistance on the problem. So he called the customer service and tell her about it. What if your customer service answer something like this, “uh oh, I’m not really sure about it, I’ll get you to someone else”. Then she passed it to another girl which also answer almost exactly the same. Then she passed your phone (which is being hold for 5 minutes) to “technical support”. And after that, the technical guy would just recommend you to come to their support centre. What do you think about it. In the end your customer might get a solution to his problem, but I’m sure he has had a bad image on your customer service already. (more…)
Most people think that marketing and sales are the same. Well, they’re not. There’re significant differences in term of scopes and functions between them.
In the other side, there’s always a never ending argument among both professionals as to what is the difference between them. I would like to answer this questions briefly here. Hope this short article will be able to give better understanding on the definitions and differences.
I’ve seen many websites are being abandoned after online. No marketing or any promotions are being approached to it. Some of them look outdated in terms of contents and graphical elements. Some of them stated ‘Copyright © 2002′ while it is in year 2007 already. And in the end, the website owners feel they are not giving much impacts to the business and think they don’t worth to spend a dime for.
Well, they did tickle my nerve a bit though. In individualistic point of view, they’re not my websites, so basically they’re not something I should mind or care anyway. But in broader thoughts, it is something I can give my hands on. Probably some tips would be good to help out.
If you ask me what I would like to do in spare times over weekends or holidays, I would like to answer sitting in Starbucks Coffee. Yes it is my favourite place to hang around with my family and friends, grab an interesting book to read or bring a laptop to surf the net.
In fact, there’s a certain reason why I like to sit there while there’re so many coffee shops around. Do you think I really like the coffee? Not really.. Mostly it is because of the brand. It sounds cooler compare to sitting in an unknown coffee shops. 
When you enter into Starbucks coffee shop, you’ll get hit with the looks, sounds and smells. The store layout and color scheme are consistent between shops. The counter can just be found as you walk in and you’ll hear the sounds of coffee machine.
