Pantene – Samson’s hair?
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One thing I have in mind when looking at these ads. The hair is so hard and thick, it breaks everything, even metal. I thought only Samson’s hair can do this, but I was wrong 
. Well, I don’t like these ads. I believe they want to show a “strong” hair instead, but the concept visualization just doesn’t look right.
Client: Pantene
Agency: Grey Canada, Toronto, Canada
Creative Director: Rick Kemp
Art Directors: Nicole Ellerton, Lorraine Sit
Copywriter: Nicole Ellerton, Marisa Maravalle
Photographer: Westside Studios, Hanghoon
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Wahidin Wong is an experienced online strategy consultant with more than 10 years involvement within the industry. Founder of Beegamax Creative, a creative design and online marketing strategy firm based in Jakarta, Indonesia. You can find his insights and design tips here in the ArtPlus.Get updated: Twitter • Facebook • LinkedIn
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One Response to “Pantene – Samson’s hair?”
By coetsee on Jan 18, 2010 | Reply
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