Pantene - Samson’s hair?

Written on March 26, 2008 – 9:06 pm
This page has been viewed: 3201 times

One thing I have in mind when looking at these ads. The hair is so hard and thick, it breaks everything, even metal. I thought only Samson’s hair can do this, but I was wrong :D . Well, I don’t like these ads. I believe they want to show a “strong” hair instead, but the concept visualization just doesn’t look right.

Pantene - Samson’s hair?Pantene - Samson’s hair?Pantene - Samson’s hair?

Client: Pantene
Agency: Grey Canada, Toronto, Canada
Creative Director: Rick Kemp
Art Directors: Nicole Ellerton, Lorraine Sit
Copywriter: Nicole Ellerton, Marisa Maravalle
Photographer: Westside Studios, Hanghoon

Popularity: 31% [?]

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