Mar 26
Pantene - Samson’s hair?
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One thing I have in mind when looking at these ads. The hair is so hard and thick, it breaks everything, even metal. I thought only Samson’s hair can do this, but I was wrong
. Well, I don’t like these ads. I believe they want to show a “strong” hair instead, but the concept visualization just doesn’t look right.



Client: Pantene
Agency: Grey Canada, Toronto, Canada
Creative Director: Rick Kemp
Art Directors: Nicole Ellerton, Lorraine Sit
Copywriter: Nicole Ellerton, Marisa Maravalle
Photographer: Westside Studios, Hanghoon
Popularity: 31% [?]
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