Mar 24
Heinz Tomato Ketchup’s Fresh Ad
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Great visual to communicate freshness of tomato ketchup. Playing with the bottle to visualize tomato. The left one is showing sliced tomato forming the bottle and the right one is showing the bottom of bottle as tomato. It is a creative approach. I wonder what the creative guys did when coming up with this concept. 
Client: Heinz Ketchup
Agency: McCann Erickson, London
Copywriter: Rob Brown
Art Director: Gary Marjoram
Photographer: Kevin Summers
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