Beegamax Creative Art Plus Blog - Marketing Communication Jakarta, Creative Communication Jakarta, Web Design Jakarta, Advertising, Graphic Design, Corporate Identity, Branding, Internet Marketing

“Ok, that’s cheap. Let them do the thing.”

These are words we hear too often as a service provider. I really feel helpless when I hear this. Some people just can’t think what are the consequences of buying something cheap. Yes, I know not everything cheap means bad, but normally most of them do. Let’s take an example of a mobile phone. There’re ranges of many brands, types and price. From the cheapest one to the most expensive one. Even if you buy the cheap one, you can still have the basic features like make phone call, text messaging, polyphonic ringtones, camera, etc. But if you buy the one with higher price, you should be able to do more thing with your mobile, mp3 player, video player, camera with higher resolution, video call, etc., beside the basic features.

In creative designs, surely the rules play. The higher you pay, the better result you get. I’ve seen many designers (or mostly college students) advertise their cheap price rather than quality. The cheapest I can see in Jakarta is Rp300,000 for a complete static website. Wow.. I mean wow.. I really love to see how the design look like . I can bet quality is not a concern here. The design won’t help your business. We all should notice that beforehand.

Design works are not as simple as cooking a 5 minutes instant noodle. Research for ideas and creating concepts are the most important process. Have a look at this article. Ideally, these steps need an amount of time and energy to do, professionally done is a must. Without these steps, don’t ever think on continue to other process. I can guarantee it will be a bad design. Yeah, I know, you must have said that as long as your client like it, it goes. Your client might like it, but it is always a price-oriented client and not quality-oriented client. Also, your creativity will grow slowly or not growing at all, and you’ll end up doing the same instant noodle with the same cheap pricing from time to time.

I’ve seen many bad website or graphic design materials which showing in a couple of media on internet or print. I keep thinking how could they come up with it. Even worse, the design does not have any beneficial points in sales or marketing. Creative design is not enough as mixing of layout and color only. A creative that sells and provide marketing intelligent should be applied.

Anyway, it is your choice as a business owner to choose between price and quality. For me, I would definitely recommend quality.

Popularity: 24% [?]