Business Lesson from Starbucks Coffee
Monday, January 29th, 2007
If you ask me what I would like to do in spare times over weekends or holidays, I would like to answer sitting in Starbucks Coffee. Yes it is my favourite place to hang around with my family and friends, grab an interesting book to read or bring a laptop to surf the net.
In fact, there’s a certain reason why I like to sit there while there’re so many coffee shops around. Do you think I really like the coffee? Not really.. Mostly it is because of the brand. It sounds cooler compare to sitting in an unknown coffee shops.
When you enter into Starbucks coffee shop, you’ll get hit with the looks, sounds and smells. The store layout and color scheme are consistent between shops. The counter can just be found as you walk in and you’ll hear the sounds of coffee machine.
We have received responds from some prospectus clients asking about this question. They’re confused of what kind of website they want us to develop for them. All they know is they want their company to exist on the internet so their customers can view it online.
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